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Turning Purpose into Action: How DeepNet Took on the Equity Challenge

The Program That Inspires Action

The Impact Improvement Program is designed to help businesses like ours take actionable steps toward fostering equity and inclusion. It’s more than a checklist; it’s a thoughtful approach to addressing systemic challenges through tangible workplace changes. Christine Moore, our Human Resources Lead, played a key role in our journey through the program. She shared that it provided “a roadmap for implementing initiatives that support long-term financial well-being for our team, particularly those from underrepresented groups.” Her insights have been instrumental in turning purpose into action.

When we joined B Lab’s Impact Improvement Program, we weren’t just looking for ways to enhance our operations—we wanted to put our values to work. As a Certified B Corporation, we know that creating meaningful change starts at home, and this program gave us the framework to do just that. Jeremy Stayton, Chief Steward - DeepNet.

Key Challenges

Addressing Systemic Barriers

Identifying and overcoming barriers to equity within the workplace that often go unnoticed.

Providing Financial Support

Creating initiatives that support the long-term financial well-being of employees, particularly those from underrepresented groups.

Ensuring Sustainable Impact

Ensuring every team member shares in DeepNet’s success, aligning with our commitment to a fair and supportive workplace.

The program gave us the tools to take meaningful steps forward, and we’re proud of the changes we’ve made:

  • Retirement Matching Contributions: Building a better future starts with providing real support for long-term financial stability.
  • Financial Literacy Support: From budgeting tools to educational resources, we’re helping employees make informed decisions about their finances.
  • Profit-Sharing Plan: Looking ahead, we’re also exploring ways to implement an equitable profit-sharing plan. This will ensure every team member shares in DeepNet’s success, aligning with our commitment to a fair and supportive workplace.

The Results

At DeepNet, we believe that a mission-driven business amplifies its impact by starting within. By taking care of our team, we’re not only strengthening our workplace but also setting the foundation to better serve our clients, our community, and the planet. And this is just the beginning. We’ll keep pushing ourselves to do better because living up to our mission isn’t a one-time effort—it’s a constant journey.

Why This Matters

If you’re a business wondering how to take the next step, we encourage you to dive in. Programs like B Lab’s Impact Improvement Program remind us all that every choice we make as leaders can ripple outward in powerful ways.

To learn more about the program and its purpose, visit: Steps and Guidance for Businesses toHelp Create an Inclusive Economy.

At DeepNet, we don’t just talk about purpose—we put it into action.

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