We already know that a big factor in increasing your impact on the world is by giving back to the planet and helping the environment. Does your organization have environmental initiatives in place? This may be pursuing B-Corp certification, joining 1% for the planet, conscious capitalism or many other pathways towards increased sustainability.
If this sounds too audacious or you’re looking to round out the places you are already doing good for the planet, consider some low-hanging fruit. A lot of your infrastructure depends on technology. At the same time, you know that technology can increase your carbon footprint. So, if your goals include carbon neutrality, it would be wise to find a way to counteract your carbon footprint.
The Problem:
Let’s get a little scientific here for a second…
Heatwaves last longer. Droughts are causing wildfires. Storms have become more intense. Climate change has grown steadily since the industrial revolution, and it (unfortunately) shows no sign of stopping. Scientists blame carbon dioxide for the change, and carbon dioxide emissions hit a record high in 2021. Very sad, but true!
The U.S. is the second largest polluter in the world, much of which comes from businesses. That’s why many business owners are looking to reduce their carbon footprint. Of course, carbon reduction is easier said than done, especially for businesses as opposed to individuals. While individual humans can eat less meat and conserve electricity, companies need to take bigger steps.
Thankfully, not all those steps are complicated. For example, you can start to choose vendors who have sustainability or ESG (Environmental, Social & Governance) initiatives.
Corporations and Climate Change
Your company needs technology. Most companies do. A lot of your infrastructure depends on technology. At the same time, you know that it can increase your carbon footprint. So if your goals include carbon neutrality, why not take a look at your company’s tech.
We at DeepNet offset our clients’ IT carbon footprint by planting trees on their behalf. This is a small, but powerful example of the types of things that the vendors you choose can make a positive impact on the world.
How Trees Combat Climate Change
Humans and trees enjoy a deep-rooted relationship (get it? deep-rooted… DeepNet… no?). Humans inhale oxygen and exhale carbon dioxide. Trees “inhale” carbon dioxide and “exhale” oxygen.
Trees don’t just absorb carbon dioxide from individual humans, though. They absorb all kinds of carbon dioxide from the air around them. They store carbon inside themselves and the surrounding soil. By absorbing all that carbon, they help slow down climate change.
You’re probably thinking “Yes, writer, I know how trees work… duh”, but trees have other benefits, too! They also provide food, shade, and homes for wildlife. Trees even help keep drinking water clean, since they act as a natural filter.
So let’s do this!
Life beyond profit
Many companies, including IT companies, can be overly focused on profit. That’s one reason why climate change has reached such dire levels. When companies primarily value their bottom line, they’ll do almost anything to keep their profits climbing. This includes cutting corners, producing waste, and choosing cheap options over sustainable ones.
The environment deserves better, and so does your organization. As you search for vendors looking to make a positive impact on the world, please look beyond price to their values and sustainable ways.
Partner with technology vendors that have sustainability actions in place like tree planting, waste reduction, supply chain transparency, climate pledges or other initiatives and certifications that demonstrate their commitment to improving our planet. This will directly offset your carbon footprint caused by the tech within your organization and will increase the positive impact your organization has on the world. And of course, you’ll want excellent service or products, too. You should not have to compromise quality in your selection. For example, a good IT vendor should provide stability, security, and support while still doing some good in the world.
Start a Conversation with DeepNet!
Can you really find a company that provides great service and cares about the environment? Absolutely.
DeepNet offers excellent IT support while also using our hard-earned dollars to do some good in the world on our clients’ behalf. We value sustainability, and our service reflects our values. In fact, we’re a certified B-Corporation, which means that we meet the highest standards for social and environmental good.
Ready to start a conversation with us? Get in touch now. We’d love to hear from you!
