Turning Purpose into Action: How DeepNet Took on the Equity Challenge

Turning Purpose into Action: How DeepNet Took on the Equity Challenge

‍ When we joined B Lab’s Impact Improvement Program, we weren’t just looking for ways to enhance our operations—we wanted to put our values to work. As a Certified B Corporation, we know that creating meaningful change starts at home, and this program gave us the framework to do just that.

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The Program That Inspires Action

The Impact Improvement Program is designed to help businesses like ours take actionable steps toward fostering equity and inclusion. It’s more than a checklist; it’s a thoughtful approach to addressing systemic challenges through tangible workplace changes.

Christine Moore, our Human Resources Lead, played a key role in our journey through the program. She shared that it provided “a roadmap for implementing initiatives that support long-term financial well-being for our team, particularly those from underrepresented groups.” Her insights have been instrumental in turning purpose into action.

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From Insight to Impact

The program gave us the tools to take meaningful steps forward, and we’re proud of the changes we’ve made:

• Retirement Matching Contributions: Building a better future starts with providing real support for long-term financial stability.

• Financial Literacy Support: From budgeting tools to educational resources, we’re helping employees make informed decisions about their finances.

Looking ahead, we’re also exploring ways to implement an equitable profit-sharing plan. This will ensure every team member shares in DeepNet’s success, aligning with our commitment to a fair and supportive workplace.

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Why This Matters

At DeepNet, we believe that a mission-driven business amplifies its impact by starting within. By taking care of our team, we’re not only strengthening our workplace but also setting the foundation to better serve our clients, our community, and the planet.

And this is just the beginning. We’ll keep pushing ourselves to do better because living up to our mission isn’t a one-time effort—it’s a constant journey.

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Putting Values into Practice

If you’re a business wondering how to take the next step, we encourage you to dive in. Programs like B Lab’s Impact Improvement Program remind us all that every choice we make as leaders can ripple outward in powerful ways.

Read more about the program and its purpose here: Steps and Guidance for Businesses to Help Create an Inclusive Economy.

At DeepNet, we don’t just talk about purpose—we put it into action.

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